The new LUXE.65 collection is about to arrive and believe us: the world of luxury sports eyewear will never be the same again… Ready for Exceeding Expectations?
LUXE.65: All the luxury of Made in Italy
When we designed our LUXE.65 , the goal was clear and precise: to create a unique product capable of elevating the very concept of sports sunglasses. Not just an accessory, but a true icon of style and design, the result of years of research and development: a project that we wanted to enhance, in some models, with our exclusive ALMATT+® technology and numerous small touches that are not only aesthetic.
Individually hand-painted details, Flex temples with hidden steel hinges, adjustable 3D nose pads, and lenses with premium hydrophobic, oleophobic, and scratch-resistant treatments. With our LUXE.65, in short, we created what we now call Luxury Sport Eyewear. A collection we never stop working on, and which is about to be enriched with the arrival of 9 completely new models: let's discover some of them together with the promise that no, the world of eyewear will never be the same again.
LUXE.65: new models, same old attitude
Let's start with the numbers behind these exciting new additions. NRC is pleased to announce the arrival of nine new models to the LUXE.65 family, seven of which will feature the exclusive ALMATT+® lens coating. Today, we'd like to give you a sneak peek at what's to come with a teaser of four of these spectacular new models.
The thousand lines of LUXE.65
Revolutionizing the concept of luxury with a product that leaves its mark and adapts to any situation: LUXE.65 is the perfect pair of glasses for those seeking a unique style without sacrificing top-level performance, with an instantly recognizable sporty attitude. Many of you have embraced our cause, with the LUXE.65.AMETISTA and ZAFFIRO models consistently among the best-selling NRC glasses ever... Ready for something even more exceptional?
Often, the difference lies in the small details, the ones that can raise the bar, turning a product into a true work of art. It's about subtleties, small, sometimes imperceptible details... Like a line, for example. Our LUXE.65.ARANCIO.LINEANERA are born from precisely this idea: taking a concept we've developed and elevating it again and again, with the care and pursuit of perfection that has always distinguished us.
We've added a thin black insert to the frame—also made with 65% plant-based materials —painted by hand without the use of machinery. The end result is a refined and elegant product, designed for those who want to stand out during every moment of their sporting activity (and beyond).
And it's precisely this line that is the distinctive element we wanted to develop in these new models, continually refining an entirely Made in Italy design that we will never stop investing in to make it ever more unique. Luxury, after all, is a concept based precisely on this ideal.
ALMATT+®, uncompromising style and performance
A quick refresher before we move on, what makes our ALMATT+® technology so unique?
- ALMATT+® is the process that allows you to create a matte finish on the surface of the lens while maintaining pre-established areas with a glossy treatment.
- The production time is 12 times longer than for a standard lens.
- We find 7 layers of treatments including Hydrophobic, Oleophobic and a Premium Anti-Scratch.
- Visual purity and high-contrast colors calibrated to perfection, with uncompromising security guaranteed.
- You can discover ALMATT+® technology in the LUXE.65 models and the ultra-light P-RIDE HOCO .
After this introduction we move on to the new LUXE.65 with ALMATT+® treatment, with 3 of the new models that will enrich the collection.
We open with the LUXE.65.BIANCO.LINEANERA , with a unique lens color and a finish that makes the whole thing a true object to behold. Glasses with all the features we've come to know and appreciate, but with an even more urban and impactful attitude.
The same goes for the new LUXE.65.ORO.LINEANERA , sunglasses that are also a style icon: the color combination between lens and line is even more evident here, for a contrast that is the real WOW effect sought in every product of this Made in NRC collection.
We'll close with one last sneak peek... For now! Introducing the LUXE.65.BLU.LINEABIANCA , where a small detail creates a boldly designed product with meticulous attention to detail. Featuring a blue ALMATT+® lens and the signature glossy/matte mirror finish, this is perhaps one of the most sought-after models in the entire NRC catalog.
The question now arises: when will the new LUXE arrive? Our Ambassadors are testing them in the field, and thanks to their feedback, we're making the final adjustments to make them even more perfect in every way. We invite you to continue following us, with many great new features coming in the coming weeks!