MAGAZINE

We've already talked about ALMATT+® , the exclusive patent from NRC Eyewear capable of creating unique effects, designed to leave you speechless and stand out in a crowd. Always. But it's not just a question of style: ALMATT+® is a technology born from years and years of Research & Development , which has allowed us at NRC to create unique and inimitable products. How? Let's take a look together, with some insights ahead of the arrival of the new collections. ALMATT+®: the treatment for a WOW effect. Style and excellence without sacrificing performance and high quality. This is where ALMATT+® comes from, our patented solution designed to bring a breath of fresh air to the world of sports optics. A solution conceived from a paradox: taking irreconcilable alternatives like matte and glossy and, with the right touches, combining them into a unique and inimitable product. The existence of one implies the absence of the other… Until now. The fusion of these two concepts allows for a contrast that, without limiting the wearer's visual quality, makes the glasses an object of striking design . A true work of art, in short. The manufacturing process will clearly require much greater effort, precisely to achieve a refined concept rich in those many small details that make it exceptional. Compared to a traditional lens, an ALMATT+® undergoes a process that lasts 12 times longer : the final result is 7 layers of treatments (including oleophobic and hydrophobic, combined with a premium anti-scratch coating) for a perfect lens for every occasion. Are you ready to discover the real WOW effect? ​​Here's a selection of some models made with ALMATT+® technology , available online and at leading opticians! P-RIDE.HCP , one of our most famous and appreciated models; LUXE.65.AMETISTA , among the best examples of the Luxury Sport Eyewear concept; LUXE.65.BLU LINEABIANCA , a new collection for the latest frontier of sports luxury. There's little more to say about our HOCOs: weighing just 27 grams , their minimalist design and unique lens make them the perfect companion for any multisport activity. For those who want to stand out and take their performance to the next level, we've created the LUXE.65 Collection: a concept designed for those who want to add a touch of luxury to their performance, featuring hidden steel flex hinges, a 3D adjustable nose pad in food-grade rubber, prescription lenses via a clip, and hand-finished details. All with guaranteed protection and safety, and backed by the NRC lifetime warranty. Discover the P-RIDE.HOCO Collection! What's new in ALMATT+® After (re)discovering together all the features of our ALMATT+® patent, let's move on to the final stages with an eye... to the future! NRC's work certainly isn't over yet, and there are many projects we plan to continue investing in, especially in the coming years. Technology and progress are on our side, and we have set ourselves two main goals: Sustainability . Each of our glasses features a frame made of at least 65% plant-based materials, with some models even reaching 100%. We want to achieve the highest levels of sustainability, too, by making our entire collection entirely from plant-based materials. (Want to learn more about our commitment to sustainability? Check it out here !) Experimentation . A continuous and constant phase of testing, to create something ever more exceptional: ALMATT+® technology has allowed us to unleash our creativity, without sacrificing the quality of a consistently top-notch product. The best, however, is yet to come... If with our beloved HOCO we created a honeycomb effect on our lenses, and then created something even more surprising with the SUPO line, we certainly have no intention of stopping. On the contrary. ALMATT+® technology gives us the opportunity to try out a wide range of different solutions, all with one great goal: to amaze, always and in any case . The creativity of our designers will be able to bring to light increasingly exclusive lenses, with increasingly refined and one-of-a-kind designs and illustrations. In short, the only limit is your imagination, and at NRC, challenging limits has never been a problem. What does the future hold? Our team is hard at work developing ideas and concepts to once again redefine the entire concept of style in the world of optics . It's not just a matter of aesthetics, but rather designing a new standard for sports eyewear. There's plenty of new developments on the way, so stay tuned! Discover the LUXE.65 Collection!

We recently announced some new additions to our LUXE.65 collection , with nine new models adding to one of our most beloved lines. The moment has finally arrived: have you discovered the latest additions to our Luxury Sport Eyewear collection? LUXE.65 eyewear: many lines, one concept When we created the LUXE.65 line, we did so with a clear goal in mind: to create a unique product that would further raise the bar we've been working toward for many years. How? By designing eyewear that truly stands out, with a wow factor guaranteed by countless small details that make it truly special. LUXE.65 is the multisport eyewear born from the Luxury Sport Eyewear concept: not just an accessory, but a true luxury piece of equipment for every athlete who wants to stand out from the crowd. Without sacrificing, of course, everything that makes every NRC pair of glasses a product of pure excellence. Today we're here to tell you more about the spectacular new additions to the collection: 9 new models, 7 of which feature the exclusive ALMATT+® technology , designed to make one of our most beloved glasses even more refined. Let's recap: what makes the LUXE.65 line so special? Urban style design with a strong sporty attitude Frame made with 65% plant material Hidden steel flex hinges Adjustable 3D nose piece made of food-grade rubber Details painted by hand individually, without the use of machinery And it's precisely from this last point that we started to make our concept of Luxury Sport Eyewear ever more elegant, with a minimal yet guaranteed impactful addition. We traced a line by hand on the already perfect frame of our LUXE.65, for a detail designed to make every curve of this model ever more elegant . So… Ready to discover these 9 new models? LUXE.65.BLU LINEABIANCA LUXE.65.ROSA LINEABIANCA LUXE.65.ORANGE LINEANERA LUXE.65.TURQUOISE LINEABIANCA LUXE.65.RED LINEANERA LUXE.65.FUCHSIA LINEANERA LUXE.65.ORO LINEANERA LUXE.65.BIANCO LINEANERA LUXE.65.VERDE LINEANERA Luxury Sport Eyewear by NRC What do these 9 wonders have in common? The concept of Luxury Sport Eyewear, which we at NRC created to make our glasses a functional luxury accessory for sports . Luxury Sport Eyewear embodies class, elegance, and top-notch performance, without ever sacrificing the precision of a design rich in details that will leave anyone speechless. LUXE.65 is the product of this new way of conceiving eyewear, and we designed it following a whole series of measures to the letter to make it perfect from every point of view. An idea born to experience sport in a completely new way, but not only that! Our LUXE.65 are not only the latest evolution of Multisport eyewear , with which to live every experience from running to road cycling... All the way to water sports and all outdoor activities. They are in fact a fashionable accessory, capable of surprising by adapting to every single moment of the day: glasses to show off during an aperitif, during a break from training and also, as mentioned, to experience sport 360°. Without ever, ever feeling the need to take them off. LUXE.65 represents an important milestone for NRC, but there's still a long way to go, and we look forward to continuing to invest in what is gradually emerging as a new frontier for the entire world of optics . These 9 new glasses are just the beginning, so we invite you to continue following us to discover what this future of true Luxury Sport Eyewear has in store for us. A little preview? We've always been very attentive to sustainability , and going forward, we want to be even more so. Because a small action, from this perspective, can truly lead to big things . DISCOVER THE LUXE.65 COLLECTION NOW!

Summer is now in full swing, and despite the heat, it's still a great time to play sports. The important thing, as always, is to do it safely, and eye protection is a crucial aspect to consider... especially this season! Here are some tips from NRC Eyewear to fully enjoy the sporting experience without sacrifices, with the best sports sunglasses for summer. Photochromic sunglasses: the NRC Sportchromic lens A technology based on years of research and development: NRC Sportchromic is the Nylon lens we created specifically for this type of situation. A photochromic lens capable of rapidly adapting to any light condition, always guaranteeing the optical perfection of mineral glass. We've included this photochromic lens in some of the most refined models in the X Series , our line designed for professional athletes and those who want to play sports while always keeping an eye on safety. 4 unique models, with all the features that make every NRC pair of glasses a true masterpiece of design. X1RR.BKPH is a multisport eyewear designed to give a faster reaction to every color change, with a grip always guaranteed by the adjustable nose pad for a perfect fit for men and women. Our photochromic lens in NRC Sportchromic Nylon is also present in theX2.BKPH model , which features more defined lines for a full-frame aesthetic with a refined design. Moving on to the X3 Series we then find two other sports sunglasses perfect (also) for the summer season:X3.WHPH andX3.BOPH , with different colors but the same 100% Made in Italy quality and guaranteed for life by NRC Eyewear. ALMATT+®: protect yourself from the sun, with class We've already told you about our ALMATT+® technology : a unique patent that's revolutionizing the world of sports sunglasses. What is ALMATT+®? ALMATT+® is the process that allows you to create a matte finish on the surface of the lens, while maintaining pre-established areas with a glossy treatment. The production time is 12 times longer than for a normal lens. 7 layers of treatments including Hydrophobic, Oleophobic and Premium Anti-Scratch. Visual purity and high-contrast colors, with the guarantee of safety without compromise. A small, great design pearl, in short, which you can admire in some of our most successful collections: the LUXE.65 and P-RIDE.HOCO lines . Enjoying sport with style and class? LUXE.65.AMETISTA and LUXE.65.PLATINO are two more than acceptable answers, don't you think? These are two glasses with which NRC introduced the concept of Luxury Sport Eyewear: products with hand-painted details made from 65% plant-based materials, but without sacrificing all the protection and safety that sports sunglasses must guarantee, even in summer. Two models that are also perfect for water sports and for enjoying a game of beach tennis, beach volleyball, or even golf in style... But they're not the only ones! Take P-RIDE.HCP , one of our most popular sunglasses ever, also perfect for outdoor activities of this type. Like the more aggressive P-RIDE.HCR , these are sports sunglasses suitable for summer and for enjoying sport without compromise. In short, protection and safety are and always will be our top priority. Discover the Multisport line now! Summer sunglasses: a question of style! We conclude with our Lifestyle line: fashionable sunglasses created using the same technologies used in NRC sunglasses for professional cycling, suitable for both leisure and more leisurely sports. Our usual care in providing eyewear designed and made in Italy provides adequate eye protection in all conditions. All with a strong focus on design, for sunglasses made for those who never want to go unnoticed. Some examples? Our WX3.MILANO which, like all the other models in the NRC Lifestyle collection, are also prescription-ready so you can always enjoy the full style of our collections. A frame with taut, elusive lines, for a search for detail that we wanted to revolutionize in another new concept: our WX4.RECYCLED , with a frame made from 100% plant-based material and the spectacular superNYLENS Nylon lens by ZEISS . This model is part of a top-quality collection, with some glasses featuring the revolutionary BioChrom lenses by ZEISS: the excellence of the world of optics has given life to lenses capable of influencing, thanks to their color, the physical and mental performance of the wearer. What are you waiting for? Discover our WX4 BioChrom collection now!

The new LUXE.65 collection is about to arrive and believe us: the world of luxury sports eyewear will never be the same again… Ready for Exceeding Expectations? LUXE.65: All the luxury of Made in Italy When we designed our LUXE.65 , the goal was clear and precise: to create a unique product capable of elevating the very concept of sports sunglasses. Not just an accessory, but a true icon of style and design, the result of years of research and development: a project that we wanted to enhance, in some models, with our exclusive ALMATT+® technology and numerous small touches that are not only aesthetic. Individually hand-painted details, Flex temples with hidden steel hinges, adjustable 3D nose pads, and lenses with premium hydrophobic, oleophobic, and scratch-resistant treatments. With our LUXE.65, in short, we created what we now call Luxury Sport Eyewear. A collection we never stop working on, and which is about to be enriched with the arrival of 9 completely new models: let's discover some of them together with the promise that no, the world of eyewear will never be the same again. LUXE.65: new models, same old attitude Let's start with the numbers behind these exciting new additions. NRC is pleased to announce the arrival of nine new models to the LUXE.65 family, seven of which will feature the exclusive ALMATT+® lens coating. Today, we'd like to give you a sneak peek at what's to come with a teaser of four of these spectacular new models. The thousand lines of LUXE.65 Revolutionizing the concept of luxury with a product that leaves its mark and adapts to any situation: LUXE.65 is the perfect pair of glasses for those seeking a unique style without sacrificing top-level performance, with an instantly recognizable sporty attitude. Many of you have embraced our cause, with the LUXE.65.AMETISTA and ZAFFIRO models consistently among the best-selling NRC glasses ever... Ready for something even more exceptional? Often, the difference lies in the small details, the ones that can raise the bar, turning a product into a true work of art. It's about subtleties, small, sometimes imperceptible details... Like a line, for example. Our LUXE.65.ARANCIO.LINEANERA are born from precisely this idea: taking a concept we've developed and elevating it again and again, with the care and pursuit of perfection that has always distinguished us. We've added a thin black insert to the frame—also made with 65% plant-based materials —painted by hand without the use of machinery. The end result is a refined and elegant product, designed for those who want to stand out during every moment of their sporting activity (and beyond). And it's precisely this line that is the distinctive element we wanted to develop in these new models, continually refining an entirely Made in Italy design that we will never stop investing in to make it ever more unique. Luxury, after all, is a concept based precisely on this ideal. ALMATT+®, uncompromising style and performance A quick refresher before we move on, what makes our ALMATT+® technology so unique? ALMATT+® is the process that allows you to create a matte finish on the surface of the lens while maintaining pre-established areas with a glossy treatment. The production time is 12 times longer than for a standard lens. We find 7 layers of treatments including Hydrophobic, Oleophobic and a Premium Anti-Scratch. Visual purity and high-contrast colors calibrated to perfection, with uncompromising security guaranteed. You can discover ALMATT+® technology in the LUXE.65 models and the ultra-light P-RIDE HOCO . After this introduction we move on to the new LUXE.65 with ALMATT+® treatment, with 3 of the new models that will enrich the collection. We open with the LUXE.65.BIANCO.LINEANERA , with a unique lens color and a finish that makes the whole thing a true object to behold. Glasses with all the features we've come to know and appreciate, but with an even more urban and impactful attitude. The same goes for the new LUXE.65.ORO.LINEANERA , sunglasses that are also a style icon: the color combination between lens and line is even more evident here, for a contrast that is the real WOW effect sought in every product of this Made in NRC collection. We'll close with one last sneak peek... For now! Introducing the LUXE.65.BLU.LINEABIANCA , where a small detail creates a boldly designed product with meticulous attention to detail. Featuring a blue ALMATT+® lens and the signature glossy/matte mirror finish, this is perhaps one of the most sought-after models in the entire NRC catalog. The question now arises: when will the new LUXE arrive? Our Ambassadors are testing them in the field, and thanks to their feedback, we're making the final adjustments to make them even more perfect in every way. We invite you to continue following us, with many great new features coming in the coming weeks! Discover Luxury Sport Eyewear!