There was a time when cycling glasses were… well, just cycling glasses. Their sole purpose was to provide adequate performance, and riding was the only opportunity to show them off.
Because that was their goal: to be functional on a bicycle.
This was before the latest generation models hit the market, combining cutting-edge technology with high-end design. Models like our P-RIDE HOCO , designed to stand out without interfering in any way with optical quality and clarity of the field of view.
P-RIDE HOCO
Our P-RIDE HOCO multisport glasses manage to combine functionality and style:
COMFORT AND PROTECTION - The lenses - ultra-light, scratch-resistant, water-repellent, oil-repellent and impact-resistant - ensure a perfect fit and total protection of the visual field.
DESIGN - Thanks to four distinct color baths, the P-RIDE HOCO lenses combine a matte and a glossy mirror to create designs that reflect the light, creating chiaroscuro effects that do not go unnoticed. The result is what we call the WOW Effect.
WOW Effect
How was such a change possible?
As mentioned earlier, part of this is due to the increasingly eye-catching designs of new sunglasses. Where once your old cycling glasses inevitably looked clunky when you dismounted your bike, now your new glasses no longer look out of place with the rest of your outfit.
Secondly, people have “got their courage” and are no longer afraid to try bold combinations of sports accessories with casual or even trendy clothes. Shirt and cycling glasses? It’s no longer a “no across the board”.
Finally, attracting the attention of others is becoming more difficult every day and cycling glasses, with their futuristic look, are the perfect tool to achieve what we call the WOW Effect: getting noticed at first glance, standing out from the rest, being unique… all without giving up high-quality performance.
So hop on your bike and, whether you're about to embark on a grueling training session or heading to a high-end party, wear your favorite P-RIDE HOCO model with pride.