MAGAZINE

We've already talked about ALMATT+® , the exclusive patent from NRC Eyewear capable of creating unique effects, designed to leave you speechless and stand out in a crowd. Always. But it's not just a question of style: ALMATT+® is a technology born from years and years of Research & Development , which has allowed us at NRC to create unique and inimitable products. How? Let's take a look together, with some insights ahead of the arrival of the new collections. ALMATT+®: the treatment for a WOW effect. Style and excellence without sacrificing performance and high quality. This is where ALMATT+® comes from, our patented solution designed to bring a breath of fresh air to the world of sports optics. A solution conceived from a paradox: taking irreconcilable alternatives like matte and glossy and, with the right touches, combining them into a unique and inimitable product. The existence of one implies the absence of the other… Until now. The fusion of these two concepts allows for a contrast that, without limiting the wearer's visual quality, makes the glasses an object of striking design . A true work of art, in short. The manufacturing process will clearly require much greater effort, precisely to achieve a refined concept rich in those many small details that make it exceptional. Compared to a traditional lens, an ALMATT+® undergoes a process that lasts 12 times longer : the final result is 7 layers of treatments (including oleophobic and hydrophobic, combined with a premium anti-scratch coating) for a perfect lens for every occasion. Are you ready to discover the real WOW effect? ​​Here's a selection of some models made with ALMATT+® technology , available online and at leading opticians! P-RIDE.HCP , one of our most famous and appreciated models; LUXE.65.AMETISTA , among the best examples of the Luxury Sport Eyewear concept; LUXE.65.BLU LINEABIANCA , a new collection for the latest frontier of sports luxury. There's little more to say about our HOCOs: weighing just 27 grams , their minimalist design and unique lens make them the perfect companion for any multisport activity. For those who want to stand out and take their performance to the next level, we've created the LUXE.65 Collection: a concept designed for those who want to add a touch of luxury to their performance, featuring hidden steel flex hinges, a 3D adjustable nose pad in food-grade rubber, prescription lenses via a clip, and hand-finished details. All with guaranteed protection and safety, and backed by the NRC lifetime warranty. Discover the P-RIDE.HOCO Collection! What's new in ALMATT+® After (re)discovering together all the features of our ALMATT+® patent, let's move on to the final stages with an eye... to the future! NRC's work certainly isn't over yet, and there are many projects we plan to continue investing in, especially in the coming years. Technology and progress are on our side, and we have set ourselves two main goals: Sustainability . Each of our glasses features a frame made of at least 65% plant-based materials, with some models even reaching 100%. We want to achieve the highest levels of sustainability, too, by making our entire collection entirely from plant-based materials. (Want to learn more about our commitment to sustainability? Check it out here !) Experimentation . A continuous and constant phase of testing, to create something ever more exceptional: ALMATT+® technology has allowed us to unleash our creativity, without sacrificing the quality of a consistently top-notch product. The best, however, is yet to come... If with our beloved HOCO we created a honeycomb effect on our lenses, and then created something even more surprising with the SUPO line, we certainly have no intention of stopping. On the contrary. ALMATT+® technology gives us the opportunity to try out a wide range of different solutions, all with one great goal: to amaze, always and in any case . The creativity of our designers will be able to bring to light increasingly exclusive lenses, with increasingly refined and one-of-a-kind designs and illustrations. In short, the only limit is your imagination, and at NRC, challenging limits has never been a problem. What does the future hold? Our team is hard at work developing ideas and concepts to once again redefine the entire concept of style in the world of optics . It's not just a matter of aesthetics, but rather designing a new standard for sports eyewear. There's plenty of new developments on the way, so stay tuned! Discover the LUXE.65 Collection!

Summer is now in full swing, and despite the heat, it's still a great time to play sports. The important thing, as always, is to do it safely, and eye protection is a crucial aspect to consider... especially this season! Here are some tips from NRC Eyewear to fully enjoy the sporting experience without sacrifices, with the best sports sunglasses for summer. Photochromic sunglasses: the NRC Sportchromic lens A technology based on years of research and development: NRC Sportchromic is the Nylon lens we created specifically for this type of situation. A photochromic lens capable of rapidly adapting to any light condition, always guaranteeing the optical perfection of mineral glass. We've included this photochromic lens in some of the most refined models in the X Series , our line designed for professional athletes and those who want to play sports while always keeping an eye on safety. 4 unique models, with all the features that make every NRC pair of glasses a true masterpiece of design. X1RR.BKPH is a multisport eyewear designed to give a faster reaction to every color change, with a grip always guaranteed by the adjustable nose pad for a perfect fit for men and women. Our photochromic lens in NRC Sportchromic Nylon is also present in theX2.BKPH model , which features more defined lines for a full-frame aesthetic with a refined design. Moving on to the X3 Series we then find two other sports sunglasses perfect (also) for the summer season:X3.WHPH andX3.BOPH , with different colors but the same 100% Made in Italy quality and guaranteed for life by NRC Eyewear. ALMATT+®: protect yourself from the sun, with class We've already told you about our ALMATT+® technology : a unique patent that's revolutionizing the world of sports sunglasses. What is ALMATT+®? ALMATT+® is the process that allows you to create a matte finish on the surface of the lens, while maintaining pre-established areas with a glossy treatment. The production time is 12 times longer than for a normal lens. 7 layers of treatments including Hydrophobic, Oleophobic and Premium Anti-Scratch. Visual purity and high-contrast colors, with the guarantee of safety without compromise. A small, great design pearl, in short, which you can admire in some of our most successful collections: the LUXE.65 and P-RIDE.HOCO lines . Enjoying sport with style and class? LUXE.65.AMETISTA and LUXE.65.PLATINO are two more than acceptable answers, don't you think? These are two glasses with which NRC introduced the concept of Luxury Sport Eyewear: products with hand-painted details made from 65% plant-based materials, but without sacrificing all the protection and safety that sports sunglasses must guarantee, even in summer. Two models that are also perfect for water sports and for enjoying a game of beach tennis, beach volleyball, or even golf in style... But they're not the only ones! Take P-RIDE.HCP , one of our most popular sunglasses ever, also perfect for outdoor activities of this type. Like the more aggressive P-RIDE.HCR , these are sports sunglasses suitable for summer and for enjoying sport without compromise. In short, protection and safety are and always will be our top priority. Discover the Multisport line now! Summer sunglasses: a question of style! We conclude with our Lifestyle line: fashionable sunglasses created using the same technologies used in NRC sunglasses for professional cycling, suitable for both leisure and more leisurely sports. Our usual care in providing eyewear designed and made in Italy provides adequate eye protection in all conditions. All with a strong focus on design, for sunglasses made for those who never want to go unnoticed. Some examples? Our WX3.MILANO which, like all the other models in the NRC Lifestyle collection, are also prescription-ready so you can always enjoy the full style of our collections. A frame with taut, elusive lines, for a search for detail that we wanted to revolutionize in another new concept: our WX4.RECYCLED , with a frame made from 100% plant-based material and the spectacular superNYLENS Nylon lens by ZEISS . This model is part of a top-quality collection, with some glasses featuring the revolutionary BioChrom lenses by ZEISS: the excellence of the world of optics has given life to lenses capable of influencing, thanks to their color, the physical and mental performance of the wearer. What are you waiting for? Discover our WX4 BioChrom collection now!

Our HOCO multisport glasses have officially debuted in the MLB with the New York Yankees second baseman