It’s easy to say that something is special. Explaining why, however, is another matter entirely. That’s why when we say that our P-RIDE.HOCO multisport sunglasses are so special, we always make sure to explain why they are truly unique .
Designed to capture attention while offering exceptional performance, these sunglasses combine NRC's long experience with professional cycling glasses with the quality and style of a product entirely designed and produced in Italy.
Let's take a quick look at its main features to understand why it has quickly become our bestseller.

P-RIDE.HOCO: 7 Reasons Why They're Special
1. Patented Almatt lenses
Thanks to an innovative technology that includes four different color baths, the lenses of our HOCO are able to combine a matte and a glossy mirror, obtaining light effects never seen before in any other sunglasses.
2. All the colors of wonder
The P-RIDE HOCO lenses are available in different colors, all of them in Limited Edition. Red, Blue, Pink, Green, Black, Silver and Gold: choose the one that best matches your personality and find your unique style.
3. “Problem-proof” lenses
P-RIDE.HOCO lenses are oleophobic, water-repellent, scratch-resistant and impact-resistant: just keep pedaling, because nothing can stop you!


4. Enveloping and protective shape
The wraparound shape of the lenses completely protects your eyes from mud, dust and sand, ensuring maximum safety in any environment. Even in the most extreme, such as a cyclocross track or a mountain bike trail.
5. Super light and comfortable
Weighing just 27 grams, you will never tire of wearing your HOCO. This, combined with the frame that fits comfortably on every type of face, makes our sunglasses suitable for prolonged use.
6. Entirely Made in Italy
We have kept every step of the production here in Italy to properly control the final result and to offer our customers the quality that only Made in Italy can guarantee. In this way we have managed to obtain a result that would not have been possible otherwise.
7. Vegetable frame
For us, achieving excellence without safeguarding the planet would not be enough: this is why we decided to equip the HOCO with a sustainable frame made of plant-based material.

Discover the WOW Effect
These are the reasons why our HOCOs are truly special. As you can see, it is not just a saying, but a fact.
Thanks to their unmistakable look, HOCO are perfect not only for sports , but also for everyday life . This mix of comfort, protection and style makes P-RIDE.HOCO the ideal choice to protect your eyes and, at the same time, attract the attention of others.